Whatrr: 7 years. Plastic: 700 years.
Join the Whatrr Movement and save Earth.
Join the Whatrr Movement and save Earth.
Every minute, the world buys around 1,000,000 plastic bottles. Whatrr is building the counterforce.
Every flip represents one bottle shifted away from traditional plastic.
A live reminder of how fast the plastic bottle problem keeps growing.
| Whatrr | Aluminum | Plastic | Cartons | |
|---|---|---|---|---|
| How long will your bottle last? | 7.5 Years |
500 Years | 800 Years | 500 Years |
| What will your bottle become? | Carbon and gas |
Toxic waste | Microplastics | Toxic waste |
Steven Howell is the founder and CEO of Whatrr, the Los Angeles–based beverage brand reinventing bottled water through fully biodegradable packaging. An award-winning eco entrepreneur, Steven launched Whatrr to take on one of the planet's most stubborn pollution problems — single-use plastic — without asking consumers to compromise on convenience or design.
Stay hydrated and stay guilt-free with Whatrr! Doesn't matter whether you throw this bottle in the trash or the recycling bin!
Whatrr is filled with refreshing spring water, providing you with the perfect balance of hydration and sustainability. Keep yourself and the planet happy with each sip.
24 pack of 16.9 oz bottles
85%+ of all bottles end up in the landfill. #Whatrr #ActuallyEco
Ideally all plastic used would be recycled. But it's not, 80%+ of all single use bottles end up in the landfill. And they last for 800 years, our great great great grandkids will still have the plastic we use today.
Whatrr solved this with Natural American Spring Water packaged in a landfill biodegradable bottle.
Landfill biodegradation is when plastic (or any other material) degrades from the action of naturally occurring microorganisms, such as bacteria, fungi and algae as found in all landfills. Biodegradation can occur in either aerobic (with oxygen) or anaerobic (without oxygen) environments.
On our mission to restore Mother Earth, this bottle is surely a taste of victory.
We use an additive in our PET barrier to accelerate the natural degradation of plastic in landfill environments. The additive is FDA compliant and safe for food contact.
Proprietary mixtures in the bottle accelerate the natural biodegradation of the inner green barrier in biologically active landfills and anaerobic digesters as validated by independent certified laboratories using ASTM International test methods. Independent third-party testing has shown up to 59.3% biodegradation in just 365 days in landfill replicated testing, and 85.5% biodegradation in 3.5 years. (ASTM D5511).
TLDR, more than half is gone in a year and it's a good assumption to guess between 3-5 years.
Roll the R's until the wheels fall off. Richard Branson thinks the name is pretty funny.
1. Landfill biodegradable bottle
2. Great tasting spring water
3. Refillable bottle
4. Insulating bottle
5. Protected inner bottle from UV and heat, which protects against micro-plastics
Up to 400 days. It only starts breaking down under the heat and pressure of a landfill.
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