Important California and Maryland Notice

Whatrr: 7 years. Plastic: 700 years.

Join the Whatrr Movement and save Earth.

LIVE IMPACT

The Problem Is Moving Fast. Whatrr Is Moving Too.

Every minute, the world buys around 1,000,000 plastic bottles. Whatrr is building the counterforce.

WHATRR IMPACT
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Plastic Bottles Replaced by Whatrr

Every flip represents one bottle shifted away from traditional plastic.

2,500 / week Bottles replaced
1 every ~4 min Live growth rate
7 years, not 700 Designed to break down faster
GLOBAL PLASTIC PROBLEM
0

Plastic Bottles Purchased This Minute

A live reminder of how fast the plastic bottle problem keeps growing.

Current minute 0%
1,000,000 / min Plastic bottles purchased
16,667 / sec Plastic bottles purchased
Join the count. Drink Whatrr.

Saving the Planet One Bottle at a Time

Whatrr Aluminum Plastic Cartons
How long will your bottle last?

7.5 Years

500 Years

800 Years

500 Years

What will your bottle become?

Carbon and gas

Toxic waste

Microplastics

Toxic waste

About the Founder

Steven Howell is the founder and CEO of Whatrr, the Los Angeles–based beverage brand reinventing bottled water through fully biodegradable packaging. An award-winning eco entrepreneur, Steven launched Whatrr to take on one of the planet's most stubborn pollution problems — single-use plastic — without asking consumers to compromise on convenience or design.

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FAQ

Ideally all plastic used would be recycled. But it's not, 80%+ of all single use bottles end up in the landfill. And they last for 800 years, our great great great grandkids will still have the plastic we use today.

Whatrr solved this with Natural American Spring Water packaged in a landfill biodegradable bottle.

Landfill biodegradation is when plastic (or any other material) degrades from the action of naturally occurring microorganisms, such as bacteria, fungi and algae as found in all landfills. Biodegradation can occur in either aerobic (with oxygen) or anaerobic (without oxygen) environments.

On our mission to restore Mother Earth, this bottle is surely a taste of victory.

We use an additive in our PET barrier to accelerate the natural degradation of plastic in landfill environments. The additive is FDA compliant and safe for food contact.

Proprietary mixtures in the bottle accelerate the natural biodegradation of the inner green barrier in biologically active landfills and anaerobic digesters as validated by independent certified laboratories using ASTM International test methods. Independent third-party testing has shown up to 59.3% biodegradation in just 365 days in landfill replicated testing, and 85.5% biodegradation in 3.5 years. (ASTM D5511).


TLDR, more than half is gone in a year and it's a good assumption to guess between 3-5 years.

Roll the R's until the wheels fall off. Richard Branson thinks the name is pretty funny.

1. Landfill biodegradable bottle

2. Great tasting spring water

3. Refillable bottle

4. Insulating bottle

5. Protected inner bottle from UV and heat, which protects against micro-plastics

Up to 400 days. It only starts breaking down under the heat and pressure of a landfill.