Our Story
Our Story
A water brand built for a future with less waste.
Whatrr started with a simple belief: the products people use every day should help the planet, not harm it.
Bottles Replaced
Beach Cleanups
Turtle Sanctuary
Founder’s Note
“Hi, I’m Steve Howell. I started Whatrr with a dream: to help our planet through the products people use every day. Every bottle is part of something bigger — a future with less waste, cleaner beaches, and a healthier planet. Join the journey with us. We need your help.”
The Journey
From idea to movement.
Scroll through the milestones that shaped Whatrr — from a Los Angeles startup idea to a growing retail movement.
Whatrr Begins
Whatrr begins in Los Angeles, launching a new biodegradable water brand with a mission to create bottled water that is better for people and the planet.
That same year, Whatrr wins the SoCal Startup Day pitch competition.
Premium Retail Validation
Whatrr gets into Erewhon and other premium retailers in Los Angeles, proving that sustainability, design, and bottled water can belong together on the same shelf.
The Breakout Year
Version 2 of the bottle releases with stronger price competitiveness and a more scalable retail model.
Whatrr enters over 100 retail locations, landing partners like 7-Eleven, Rivian, and Shore Hotel.
The Next Wave
Version 3 is releasing soon, with new products coming soon as Whatrr continues building beyond bottled water into a larger sustainability movement.
The Story Is Still Being Written
Help us replace the next million bottles.
Every bottle is a small action. Together, those actions become a movement.